SITE Florida & Caribbean

SITE Florida & Caribbean is dedicated to the Global incentive travel industry!

Welcome to SITE Florida & Caribbean

The SITE Florida & Caribbean chapter was founded in 1994 and has been providing it's members with  high quality relevant education, networking events, and charitable contributions to causes in both Florida and the Caribbean Islands. We take pride in our chapter's members and the diversity that our members offer. For years the chapter's Board of Director's have kept our chapter fiscally stable through their business acumen and our amazing sponsors. Being a member of SITE Florida & Caribbean is more that being a member of a power association but a member of our family. 

FL Miami Beach Clean Up


Welcome to the Florida & Caribbean SITE Chapter. We are proud to represent Florida and several of the individual Caribbean Islands as part of the only global network of travel and event professionals committed to incentive travel.

Our members are suppliers and buyers in the Hospitality, Meetings, Events and Incentive Travel industry, ranging from Destination Management Companies, Hoteliers, Meeting/Event Planners, Furniture rentals, Flower vendors, Linen Vendors, Audio Visual providers, Private and Commercial Airlines, Cruise lines and everything in between. Our chapter focuses on enhancing member experiences with on-line and in-person events, education, various CSR and community activities, supplier to buyer networking, mentoring and industry engagement. Through these events we build strong relationships and industry knowledge to help further incentive travel. We constantly strive to meet our member’s needs and show the value of being an affiliate of SITE FL & Caribbean.

We would be honored to welcome you as a SITE FL & Caribbean member.

Why join SITE Florida & Caribbean?

Our community is recognized as a dynamic and inclusive group of incentive planners, industry partners, and students who value innovative and relevant education, engaging networking opportunities and the exchange of inspiring business ideas.  Our longtime members support one another’s efforts, achievements and are truly dedicated to the success of our chapter and industry. The education that members receive through SITE is invaluable. Not only through the different certifications like CIS and CITP, but through the shared knowledge of fellow member planners and suppliers within each chapter. SITE Florida & Caribbean brings a wealth of knowledge and education through live and virtual events.

Get involved image of hand's together

Teamwork makes the Dream Work!

Maximize your SITE membership by getting involved within the Florida & Caribbean chapter. Throughout the year we host various educational and community-driven events which are excellent opportunities for you to network with fellow MICE-industry suppliers and planners. From beach clean ups, certification courses like CIS and CITP, educational webinars highlighting unique destinations and relevant industry topics – being actively involved within our chapter is the best way to make the most of your membership dollars. We are always looking for new event ideas and ways to showcase all that Florida and the Caribbean islands has to offer for meetings and incentives – so don’t be shy, get involved today!

Sponsorship logo


Just as Incentive Travel Returns, so do expectations of Excellence. Your commitment to service also means your Brand and Business need to be in front of the market and embolden the relationships you have created.  Utilizing our Membership, Talent, and Exposure are guarantees to have your setting at the forefront of over 260 professionals with a cross functional marketing plan to include Social media, In Person Events, Dedicated E-Mail blasts and amplification from member and Board resources. When looking to sponsor your next event, choose to partner with SITE Florida & Caribbean, to ensure Excellence.

Our 2023 Board

Our 2023 Board is proud to serve our distinguished members from Florida, the Caribbean, and beyond.

2023 President

Ellie Soucy

President, Incentive Meeting Services

Clearwater, United States

President Elect

Frank Robleto Jr

Corporate Sales Manager, Royal Caribbean International

Miami, United States

Past President (2017 / 2022)

Jorge Colona

Executive Director / Sales , e-Group Communications & The X-Change - Global MICE Conferences

Miami, United States

Millicent Evans


Boca Raton, United States

Chapter Administrator

Debbi Hartman

Administrator, SITE Florida & Caribbean

Pembroke Pines, United States

Virgil Napier

Director, Sales + Marketing, Kimpton Hotels

Kimpton Seafire Resort + Spa, United States

VP Membership Florida & Caribbean

Malely Davila

Director of Sales, International Specialist , Hilton

hollywood, United States

VP of Sponsorship

Matthew Boutwell

Senior Director, Global MICE, Crystal Cruises

Eastleigh, United Kingdom

Mauricio Patino

Director of Group, Meeting & Incentive Travel, U.S. Virgin Islands Department of Tourism

Wesley Chapel, United States

President SITE Southeast

Cathy Jones

CEO/Owner, Shamrock Innovations

Windermere, United States

VP of Sustainability

Steffi Kordy

Owner, Cocoon Incentives LLC (DMC & Incentive Agency)

Miami, United States

Maura Dominguez-Zhang


North Bay Village, United States

VP of Education

Joseph Vella

Owner, Site SE Meeting Planners

Hollywood, United States

SFC Jorge Colona

2022 President’s Message

2020 and 2021 have been years like no other. Our industry as a whole (suppliers, buyers and support network), was deeply challenged, personally and professionally as working conditions became unstable and very difficult. Todd Mickey (President 2020 & 2021) and his board were able to successfully navigate these challenges, keeping our members focused and updated.

A new year brings 365 new opportunities to begin fresh and in 2022 we have plentiful to look forward to, while we keep rolling SITE Florida & Caribbean goals in line with SITE Global and SITE Foundation, supporting group incentive travel.

Every association is as strong as its members, Site Florida & Caribbean Board has maintained and will continue to maintain its strength and commitment by focusing on growing our membership, increasing educational and networking opportunities, spotlighting members and sponsors, positively implementing sustainable practices and keeping a healthy financial cash flow. In addition to listening to our members bringing the most relevant educational information as well as the latest industry updates.

In addition to Florida, SFC includes 12 Caribbean countries, making us one of the most challenging, multicultural, diverse and cross-generational SITE chapters. Our 2022 board represents the full range of our members.

As the 2022 President of SITE Florida & Caribbean I am humbled, proud and honored to lead the new board and very much look forward to working with this group of unshakable resilience industry leaders:

Wishing you all a happy, healthy and safe New Year.


Jorge Colona

Chapter President, SITE Florida & Caribbean 2022

  • Powered By SITE Foundation, Motivate Blog uncovers the transformational impact of incentive travel on individuals, organisations and communities all over the world.


    How to Make Your Incentive Trip A Splash at an All-Inclusive Resort

    Sponsored by Hilton

    19 September 2023


    People, possibility, and opportunity: what matters to SITE Young Leaders right now

    Four SITE Young leaders recently joined SITE President Kevin Edmunds on a SITE webinar to discuss what’s top of mind right now for millennial and Gen Z incentive professionals.

    11 September 2023


    The Power of Diversity of Thought

    1 September 2023

  • Be up to date with the latest SITE news by book marking IncentiveWise, our dedicated news channel.

    inSITE: September 21, 2023

    21 September 2023

    Carolyn Dow RIP

    18 September 2023

    inSITE: September 7, 2023

    6 September 2023