SITE Florida & Caribbean

SITE Florida & Caribbean is dedicated to the Global incentive travel industry!

Welcome to SITE Florida & Caribbean

The SITE Florida & Caribbean chapter was founded in 1994 and has been providing it's members with  high quality relevant education, networking events, and charitable contributions to causes in both Florida and the Caribbean Islands. We take pride in our chapter's members and the diversity that our members offer. For years the chapter's Board of Director's have kept our chapter fiscally stable through their business acumen and our amazing sponsors. Being a member of SITE Florida & Caribbean is more that being a member of a power association but a member of our family. 

FL Miami Beach Clean Up

Welcome!

Welcome to the Florida & Caribbean SITE Chapter. We are proud to represent Florida and several of the individual Caribbean Islands as part of the only global network of travel and event professionals committed to incentive travel.

Our members are suppliers and buyers in the Hospitality, Meetings, Events and Incentive Travel industry, ranging from Destination Management Companies, Hoteliers, Meeting/Event Planners, Furniture rentals, Flower vendors, Linen Vendors, Audio Visual providers, Private and Commercial Airlines, Cruise lines and everything in between. Our chapter focuses on enhancing member experiences with on-line and in-person events, education, various CSR and community activities, supplier to buyer networking, mentoring and industry engagement. Through these events we build strong relationships and industry knowledge to help further incentive travel. We constantly strive to meet our member’s needs and show the value of being an affiliate of SITE FL & Caribbean.

We would be honored to welcome you as a SITE FL & Caribbean member.

Why join SITE Florida & Caribbean?

Our community is recognized as a dynamic and inclusive group of incentive planners, industry partners, and students who value innovative and relevant education, engaging networking opportunities and the exchange of inspiring business ideas.  Our longtime members support one another’s efforts, achievements and are truly dedicated to the success of our chapter and industry. The education that members receive through SITE is invaluable. Not only through the different certifications like CIS and CITP, but through the shared knowledge of fellow member planners and suppliers within each chapter. SITE Florida & Caribbean brings a wealth of knowledge and education through live and virtual events.

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Teamwork makes the Dream Work!

Maximize your SITE membership by getting involved within the Florida & Caribbean chapter. Throughout the year we host various educational and community-driven events which are excellent opportunities for you to network with fellow MICE-industry suppliers and planners. From beach clean ups, certification courses like CIS and CITP, educational webinars highlighting unique destinations and relevant industry topics – being actively involved within our chapter is the best way to make the most of your membership dollars. We are always looking for new event ideas and ways to showcase all that Florida and the Caribbean islands has to offer for meetings and incentives – so don’t be shy, get involved today!

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Sponsorship

Just as Incentive Travel Returns, so do expectations of Excellence. Your commitment to service also means your Brand and Business need to be in front of the market and embolden the relationships you have created.  Utilizing our Membership, Talent, and Exposure are guarantees to have your setting at the forefront of over 260 professionals with a cross functional marketing plan to include Social media, In Person Events, Dedicated E-Mail blasts and amplification from member and Board resources. When looking to sponsor your next event, choose to partner with SITE Florida & Caribbean, to ensure Excellence.

Our 2024 Board

Our 2024 Board is proud to serve our distinguished members from Florida, the Caribbean, and beyond.

President

Frank Robleto Jr

Corporate Sales Manager, Royal Caribbean International

Miami, United States

2023 President

Ellie Soucy

President, Incentive Meeting Services

Clearwater, United States

Incoming President 2025-2026

Mauricio Patino

MICE Operations, U.S. Virgin Islands Department of Tourism

San Antonio, United States

VP FINANCE/Treasurer Site Florida& Caribbean

Millicent Evans

President & CEO, ALLIANCE INCENTIVES & MEETINGS, LLC

Boca Raton, United States

Chapter Administrator

Debbi Hartman

Administrator, SITE Florida & Caribbean

Pembroke Pines, United States

Virgil Napier

Area Director, Sales + Marketing, Kimpton Hotels

Miami, United States

VP Membership Florida & Caribbean

Malely Davila

Director of Sales, International Specialist , Hilton

hollywood, United States

President SITE Southeast

Cathy Jones

CEO/Owner, Shamrock Innovations

Windermere, United States

VP of Sustainability and Communications

Steffi Kordy

Owner, Cocoon Incentives LLC (DMC & Incentive Agency)

Miami, United States

Maura Dominguez-Zhang

Co-Founder & Managing Partner, SYNERGY DESTINATIONS | LATINPLUS DMC GROUP | WELLDOM

Hallandale, United States

VP of Sponsorship

Joseph Vella

Owner, C2Eventz

Hollywood, United States

Miguel Hernandez

Director of Sales, Worldwide Accounts, Hilton Worldwide

Medley, United States

Lisa Bell

Event Strategist, Maritz Global Events

Sarasota, United States

Frank Robleto

2024 President’s Message

Frank Robleto Jr.

Frank Robleto Jr, the Corporate Sales Manager for Royal Caribbean International, is a seasoned professional known for his exceptional relationship skills in the world of business development. Specializing in group arrangements ranging from 10 to 1000 cabins, Frank is dedicated to working closely with clients to bring their visions to life on the high seas, particularly when it comes to meetings and incentives.

Having gathered extensive experience in both land and sea operations, Frank leverages his background to guide clients in selecting the perfect ship, destination, and staterooms for their events. His collaborative approach ensures that clients can envision and execute flawless events on board Royal Caribbean's cruise ships.

Originally from Nicaragua, Frank moved to the US at the age of two and has since built his life in sunny Miami, where he also pursued his college education. Growing up with opportunities to travel worldwide with his parents fueled Frank's passion for the travel industry. He initiated his career by working with Sandals and Beaches Resorts, and later spent 13 years with Carnival Cruise Lines before bringing his wealth of experience to Royal Caribbean, where he has been a valuable asset for the past four years.

Beyond his professional achievements, Frank is a dedicated family man, celebrating 19 years of marriage with his wife and raising two beautiful children. The Robleto family is known for their frequent travels with extended family, often exploring different parts of the world with groups of at least 12 members. Frank's commitment to travel, expertise in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, and his ability to bring people together for networking and business relationships is what drives him in this industry.

  • We thrive to connect. Discover MICE Industry events at which SITE has a presence, as well our very own events, organised for members and friends of SITE by SITE HQ and our Chapters

    CHAPTER

    Florida & Caribbean | Holiday Luncheon

    13 December 2024

    CHAPTER

    Florida & Caribbean | Board Installation

    21 January 2025

  • Powered By SITE Foundation, Motivate Blog uncovers the transformational impact of incentive travel on individuals, organisations and communities all over the world.

    SPONSORED

    5 Secrets Behind North America's Top Hotels

    Insights from Cvent’s 2024 Top Lists, sponsored by Cvent

    3 December 2024

    INFORMATION

    Celebrating SITE’s 2025 volunteers

    Honoring the Passion and Dedication of SITE's 2025 Leaders

    3 December 2024

    INSPIRATION

    Rediscovering My Roots: The Impact of the Incentive Travel Industry on My Life

    Congratulations to David Riddell Global Conference Scholarship recipient Brooke Darling!

    29 November 2024

  • Be up to date with the latest SITE news by book marking IncentiveWise, our dedicated news channel.

    inSITE: November 27, 2024

    View SITE's members-only newsletter online

    27 November 2024

    Congratulating Mentee of the Year Akhona Fakudze

    Spotlighting Akhona and his mentor, Pat Sandall

    25 November 2024

    SITE leaders celebrate a successful 2024 Executive Summit in Oman

    Discovering, learning, and connecting where “beauty has an address”

    20 November 2024