SITE Arabia

Welcome to SITE Arabia

Society for Incentive Travel Excellence (SITE) stands as the world's preeminent organisation dedicated to advancing and promoting professional excellence in incentive travel. Our extensive network comprises over 3,000 members from 90 countries, spanning 30 chapters worldwide, making us the foremost entity in the realm of business events. SITE is steadfast in its commitment to driving progress in our industry through research, accreditation, education, corporate social responsibility (CSR), sustainability initiatives, and fostering meaningful connections, ensuring that we shape the future beyond recent global challenges.

SITE Arabia represents the epitome of our industry, uniting the finest professionals, suppliers, and associated service providers, such as marketing agencies and esteemed business event bureaus. Each of our members possesses an unwavering dedication to delivering valuable and high-impact incentive travel experiences.

SITE Arabia is dedicated to working in close collaboration with our global network to support and champion the business case for incentive travel. We extend a warm invitation for you to join SITE Arabia as a member or partner to help secure the future and further enhance our prized incentive travel industry.

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Events & Education

SITE Arabia brings a wealth of knowledge and education through live and virtual events. Throughout the year we host various educational and community-driven events which are excellent opportunities for you to network with fellow MICE-industry partners and maximise your membership. Be sure to sign up to our Leadership inSite virtual events where we chat with global best industry leaders. 

Why SITE Arabia?

  • SITE is the only Business Events association dedicated exclusively to the global incentive travel industry.
  • SITE Arabia is the only professional association in the Middle East that is dedicated to incentive travel.
  • SITE brings value to our members at both global and local chapter level by networking, online resources, education, certification and advocacy.
  • SITE is deeply committed to the new generation and operates a best in class Young Leaders program and dedicated annual conference.
  • SITE research and data prove the return on investment business case for incentive travel, a powerful business tool that strengthens employee retention, improves performance, and fosters a culture of thoughtful motivation and success.
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The Launch of SITE Arabia Chapter!

Join us at the launch of SITE Arabia Chapter happening at IMEX Frankfurt on May 13, 2024! Sponsored by the Abu Dhabi Convention & Exhibition Bureau and supported by the Dubai Business Events, Department of Economy and Tourism, and Ras Al Khaimah Tourism Development Authority, this event is set to redefine networking in the industry.


📍 Venue: City Alm – Rooftop, Carl-Theodor-Reiffenstein-Platz 5, 60313, Frankfurt (less than 2km from SITE NITE location)
đź’˛ Fee: Complimentary


Don't miss out on this incredible opportunity to be a part of history!

Click here to register now!

Who should join?

Our Arabia chapter proudly welcomes the entire incentive industry supply chain - including corporations, incentive travel and marketing agencies, event planners, hoteliers, airlines, destination management companies, cruise companies, venue professionals, industry partners, tourism and business event bureaus and students as part of the SITE Arabia community - a dynamic and inclusive group valuing innovative and relevant education, engaging networking opportunities and the exchange of inspiring business ideas.

Click here to join SITE now!

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Get involved

Connect with SITE Arabia and have your brand and business in front of the incentive market in our region and build on the relationships you have created. Utilising our membership, talent, and exposure are guarantees to have your setting at the forefront of incentive professionals with a cross functional marketing plan to include social media, in-person events, dedicated e-mail blasts and amplification from member and board resources. When looking to sponsor your next event, choose to partner with SITE Arabia.

SITE Arabia 2024 Board of Directors

SITE Arabia is operated by engaging and enthusiastic business event professionals who work within the incentive sector within the region. Please take a look at our full details below and get in touch. Alternatively, you may email our chapter on memberships@site-arabia.com

Moammer Al Marzooqi

President

Section Head, DCT Abu Dhabi

dct.gov.ae

Prem Vadassery

VP of Finance

Regional Director of Operations, IMEA

Natalie Crampton

VP of Marketing

Founder, TEC

www.TEC-events.com

Karina Lance

VP of Education

Associate Vice President, Department of Economy & Tourism

www.visitdubai.com

Justine Thomas

VP of Events

Director, Arabian Adventures Meetings, Incentives & Events

www.arabianadventuresmice.com

Travis Simmons

VP of Memberships

Project Head, DCT Abu Dhabi

dct.gov.ae

Socorro Morake

VP of Sponsorship

Senior Manager, MICE

www.raktda.com

Site connects motivational experiences with business results....

  • Global and local networking and business connection
  • Growing membership in Arabia
  • Strong global and local focus
  • Targeted information access extensive toolbox of online resources
  • Commitment to corporate social responsibility
  • Social media exposure to our local and global followers with every event
  • Calendar of annual events aimed to capture variety of attendees throughout the entire year
  • Presence on SITE Global website featuring sponsorship on the SITE Arabia webpage
  • Opportunity for brief presentation at sponsored events
  • Attendee data provided post event
  • Arabia chapter encourages membership equally to all sectors of industry including practitioners, suppliers, corporate and government

  • Powered By SITE Foundation, Motivate Blog uncovers the transformational impact of incentive travel on individuals, organisations and communities all over the world.

    INSPIRATION

    An elements-based CSR exploration

    Evaluating a unique incentive-ready CSR program at CervecerĂ­a Tulum

    24 March 2025

    View article

    written by Sydney Nolan

    SPONSORED

    Not Your Dad’s Incentive Trip

    Sponsored by Ignite Magazine

    19 March 2025

    View article

    written by SITE Staff

    INFORMATION

    First week, and a first-timer

    A unique introduction to SITE, kicking off a new HQ role

    17 March 2025

    View article

    written by Emily Parsons

    See more from Motivate Blog

  • Be up to date with the latest SITE news by book marking IncentiveWise, our dedicated news channel.

    Exciting Enhancements Coming to the Walt Disney World Swan & Dolphin Resort

    Sponsored by Walt Disney World Swan & Dolphin Resort

    24 March 2025

    View article

    written by SITE Staff

    SITE Meets MPI: 2025 Membership Offer

    Membership promotion on offer through June 30, 2025

    19 March 2025

    View article

    written by SITE Staff

    What’s new in Australia

    Sponsored by Business Events Australia

    13 March 2025

    View article

    written by SITE Staff

    See more from News

SITE offers a number of options for individual and group membership

Go to Membership

Register for in-person and virtual events organised by SITE HQ and our Chapters

Go to Events

Check out SITE’s rich portfolio of webinars, online courses and educational resources

Go to Learn Hub

Since its formation in 1987, SITE Foundation has invested over USD$10M in our industry

Learn about the Foundation