Fred Edson, a longtime SITE member, has grown his involvement with SITE this year: stepping up to serve as a strategic partner and, excitingly, working as part of the host destination team that will bring SITE Classic to Puerto Rico in 2026.
Here’s what inspires Fred across his work with SITE, and a teaser of what he and his team have already starting working on for next year’s SITE Classic (and a reminder, too, that 2026 hosted buyer applications are open now if you’d like to join us at the El Conquistador Resort!).
Q: As a SITE member for almost 20 years, how has your membership helped you personally and professionally?
A: SITE has been pivotal to my success. When I entered a new market without any contacts, SITE quickly connected me to customers and opportunities. Volunteering led me from committees to chapter president, where I gained leadership skills and built lasting relationships. Nearly two decades of involvement have shaped both my career and personal growth. And just recently I was appointed to the SITE Foundation Board of Trustees where I am looking forward to the next chapter in my support of SITE.
Q: What inspired you to take your involvement a step further and become a SITE strategic partner?
A: Leadership showed me the impact SITE creates. A strategic partnership was a natural next step — it expanded our reach, amplified our message, and elevated visibility with customers. Success naturally led to deeper engagement.
Q: How does partnering with SITE support your goals in promoting Discover Puerto Rico to the right incentive audiences?
A: SITE provides direct access to the influential planners, buyers, agencies, and key decision makers in the incentive travel space who are always looking for fresh and dynamic destinations.
Through this partnership, we have been able to showcase Puerto Rico’s unique blend of culture, accessibility and world-class offerings with an inspiring setting to precisely the audiences who are looking for experiential locations for high-impact programs.
SITE’s global platform helps amplify our unique message to those who value authenticity, creativity, and a meaningful travel experience.
Q: What excites you most about the future of incentive travel?
A: The industry is always evolving. I love seeing new trends emerge and collaborating with customers and peers to create innovative solutions. The creativity within the SITE community inspires me, and I’m excited to see what’s next.
Q: As the host of SITE Classic 2026, what can attendees look forward to experiencing in Puerto Rico?
A: Attendees of SITE Classic 2026 are in for an unforgettable experience. From world-renowned hospitality and rich cultural heritage to lush rainforests, pristine beaches, and vibrant nightlife, Puerto Rico offers it all, just a short flight from most US cities.
We are proud to host attendees at the iconic El Conquistador Resort, where they’ll enjoy the perfect blend of oceanfront luxury and Puerto Rican charm. The Wyndham Grand Rio Mar Rainforest Beach & Golf Resort will serve as the stunning venue for our auction, offering an inspiring setting between the rainforest and the sea.
This experience is elevated by our outstanding DMC partners, Destination Puerto Rico and Castillo Tours, whose expertise and creativity help bring the island’s culture, adventure, and authenticity to life.
Guests can expect immersive cultural experiences, exceptional gastronomy, inspiring venues, and heartfelt Puerto Rican hospitality that stays with you long after you leave.
Our team and partners are super excited to showcase the spirit, warmth, and energy that make Puerto Rico a premier destination for incentive travel.
