Hosting events in the mountains offers inspiring backdrops and boundless engaging activities. Here’s how to take your program to new heights.
THERE’S SOMETHING TRANSFORMATIVE about holding a business event in the mountains. “It takes people outside of the regular, traditional expectation of being in a city,” says Marie-Chantal Thibault, business development manager, Tremblant Resort Association. “It allows them to really take in the fresh air around them and incorporate that into the wellness of the entire event. It naturally brings you into a different headspace.”
From the Rockies to the Laurentians, mountain destinations are gaining traction for corporate meetings and incentive programs seeking a mix of connection, creativity and calm. For planners, these destinations also come with unique considerations and opportunities.
A CHANGE IN PERSPECTIVE
The mountain experience begins the moment attendees arrive. “We hear from clients who think Tremblant is hard to get to,” says Thibault. “But when they realize it’s a straight 90-minute drive from Montreal, with mountains that get higher and higher the closer you get—it changes their perceptive. Even that travel time can become part of the wellness experience—time to rest and decompress.”
And once they arrive? “Clients are always surprised by the accessibility,” Thibault adds. “I had one planner who was hesitant until she came on a FAM trip. She was flabbergasted by how everything—meeting spaces, dining, activities—was right at her fingertips. She booked her event immediately after that visit.”
FOUR SEASONS, INFINITE POSSIBILITIES
While mountain resorts are synonymous with skiing, Thibault emphasizes that “we’re truly a four-season destination.” Summer and fall can actually be busier with corporate groups thanks to hiking, biking, kayaking and spa options. “We like to get people to think outside the box,” she says. “Why not take your breakout sessions onto pontoon boats and meet in the middle of the lake? Or hold morning yoga at the summit instead of a ballroom? The options are right there.”
OPTIMIZING THE EXPERIENCE
Mountain destinations require careful planning and communication with attendees. “We provide clients with what-to-wear guides, packing lists, even images and messaging they can use to prepare their delegates,” says Thibault. “We emphasize that it’s a resort casual experience—jeans and a shirt are fine. People relax faster when they don’t feel they have to be in business suits all day.”
Leveraging local expertise is key. Thibault recommends working with destination management companies (DMCs) to streamline logistics and arrival experiences. “A DMC can ensure that sense of arrival feels seamless, not scattered,” she says.
Ultimately, what sets mountain meetings apart is their ability to spark engagement and inspiration. But no two mountain destinations are the same. At Tremblant, “everywhere you go here, you’ll hear a warm ‘Bonjour,’” says Thibault. “That’s our joie de vivre. Whether you’re holding a strategy session by the fire or networking at a lakeside terrace, it’s a human experience that leaves people refreshed, reconnected and ready to return.”
Jessica Pacheco, vice-president, sales and marketing, Banff DMC shares her 10 tips for mountain meeting success:
1. DESIGN EXPERIENCES, NOT CHECKLISTS
Instead of following a formula of meetings, activities and dinners, build itineraries around memorable moments—think of each day as a story with a perfect arc.
2. BUILD IN TIME FOR EXPLORATION
Don’t overschedule. Include at least two half-days for attendees to enjoy the destination at their own pace or join small-group adventures.
3. MAKE THE TIME
Four nights and five days is ideal for most groups, allowing a balance of business and reward.
4. KNOW YOUR GROUP
While it’s always important to know your attendees’ demographics and preferences, it’s even more vital in mountain destinations. Tailor itineraries to the group’s size, interests and comfort level. Whether it’s a high-energy hike, a hands-on workshop or a gentle float trip, customization ensures engagement.
5. INCLUDE THE ICONS—BUT MAKE THEM MEANINGFUL
Sites like Lake Louise and Moraine Lake are must-sees, but guided experiences that combine storytelling, culture and local insight make them unforgettable.
6. COMBINE SIGHTSEEING WITH LOCAL FLAVOUR
Programs that blend exploration with culinary or cultural discovery—Pacheco cites Banff DMC’s self-guided “downtown discovery” passport featuring restaurants, bars and shops—create a sense of place.
7. USE TRAVEL TIME WISELY
Even transfers can be part of the experience. On-board guides, local snacks and interpretive commentary turn simple logistics into connection and learning.
8. BALANCE BUSINESS AND REWARD
Mountain meetings should blend productivity with rejuvenation. Attendees should feel like they’re on a meaningful retreat, not just a work trip.
9. RESPECT THE SEASONS
Weather and capacity shift quickly in the mountains. Plan with seasonal realities in mind—no dog sledding in April, for instance.
10. CREATE LOCAL CONNECTION
Incorporate regional culture and craft—from cowboy-hat design bars to artisan-made takeaways—for a sense of belonging and story.
Article originally published in Ignite Magazine’s Winter 2025 Issue by Laura Bickle, director of content innovation at Ignite.
Sponsored by
